Water is a resource that so many of us take for granted. An essential resource to survival. However, for billions of people across the globe, it is not as easy as turning on a tap. ‘Nearly 1 million people die each year from water, sanitation and hygiene-related diseases which could be reduced with access to safe water or sanitation. Every 2 minutes a child dies from a water-related disease.’

It is projected that by 2025, around 50% of the world’s population will live in water-stressed areas as a result of climate change, with low-income families bearing the greatest impact of the water crisis.

Water.org is an international non-profit organization that has positively transformed millions of lives around the world with access to safe water and sanitation. For more than 30 years, they've been providing families with hope, health and bright futures.

Facts and Figures:

• 2.2 billion people — 1 in 4 — lack access to safe water.

• 3.5 billion people — 2 in 5 — lack access to a toilet.

• More people have a mobile phone than a toilet.

• Every two minutes a child dies from a water and sanitation-related disease.

• Nearly 1 million people die each year from water, sanitation and hygiene-related diseases.

• Women and children bear the primary responsibility for water collection.

• Globally, 1 in 3 schools lacks access to basic water and sanitation.

Cacto is passionate about reducing water deprivation. We are proud to support the inspiring work of Water.org that help families around the world get access to safe water and sanitation.

Prickly pears have evolved in arid climates consuming small amounts of rainwater. Approximately 42% of the world’s land area is classified as semi-arid or arid land. In fact, research, which took place in Logandale, Nevada, ‘Showed that Opuntia Ficus-indica (Prickly Pear) had high fruit production while using up to 80% less water than some traditional crops. Additionally, the plant works as a land-based carbon sink, removing carbon dioxide from the atmosphere to store it in a sustainable way.’ (Nevada Today, 2021).

Inspired by our core ingredient and the heart of our business, we will donate 5% of our Net Profits to Water.org. to provide safe water and sanitation to families around the world.